Maurice Barouh taught his son Jack the essentials of watchmaking - patience and a dedication to quality. It was an education in both the business and the craft of the industry, lessons that Jack combined with his own interest in design. Jack and his wife, Rita, who grew up in Geneva, moved their two young children, Jeremy and Michele, to Miami, where they started Michele Watches, named for their daughter.
Today the lessons of the past have not been lost on the third generation of watchmakers in the Barouh family. “Patience lies in the craft of making the watch, in allowing the brand to develop, and in caring about the end product,” explained Michele. However, she believes that the company must stay up-to-date in terms of fashion so that they can maintain the competitive edge that sets them apart from other brands in the industry. Visit the Michele web site.
