Moyer Fine Jewelers has a solid mix of seasoned veterans and newcomers to the jewelry game. Considering that the experience levels ranged from 20 years to a few months in this morning's Hearts on Fire training session, one would have thought that it would be hard to educate both groups. After the training session, it was clear that everyone, from the veterans to the newcomers, had taken away a sufficient amount of knowledge about the Hearts on Fire, and if you could see minds literally blow, you would have seen it today.
FACTS ABOUT HEARTS ON FIRE
Brand Identity
- The name "Hearts on Fire" isn't just a clever tag. It signifies the heart patterns and fireburst patterns that each of their diamonds show under magnification. See image below.
The view on the left is the view from the top of the diamond under a Hearts on Fire magnifying glass. The view on the right is the view from the bottom (point would be facing up). See the arrows and the hearts? Other diamonds have arrows and hearts, but they may be all different sizes or fragmented. Hearts on Fires arrows and hearts are perfectly proportioned.
- Hearts on Fire's defining quality is their consistency. Each of their diamonds (all sizes) are perfect 100% of the time. They define perfect with excellence in four categories: proportion, symmetry, polish, and pattern (the heart and fireburst pattern).
- Less than 1% of rough diamonds fit the criteria to become a Hearts on Fire diamond. Hearts on Fire diamonds are octahedral, optically pure, knot free, and grain free.
- Less than 1% of the 1.5 million diamond cutters in the world are qualified to cut Hearts on Fire diamonds.
- It takes 4x longer to cut a Hearts on Fire diamond than a regular diamond.
- Most diamonds are cut for size and weight, while Hearts on Fire diamonds are cut for beauty.
- Hearts on Fire diamonds and traditional diamonds can be compared to a Filet Mignon and a Porterhouse respectively. Both are great cuts of meat, but the Filet Mignon has been trimmed of all bone and fat which takes a longer amount of time. Filet Mignons and Hearts on Fire diamonds are more expensive than the Porterhouse or regular diamonds respectively because they take more time to prepare and cut than the alternative.
- What's difference between a Hearts on Fire diamond compared to either an AGS Triple Zero or a GIA Triple Excellent? It would be like comparing an A student that has a 100% A and an A student who has a 95% A. Both are A's, but one is technically better than the other.
- Hearts on Fire are the top 1/100th of 1% of all diamonds as far as quality is concerned.
Hearts on Fire Round Diamond
Hearts on Fire Dream Diamond
- Hearts on Fire has two diamond shapes: Round and Dream, a square cut diamond with rounded corners.
- Dream is Hearts on Fire's answer to a princess cut, and it derives its name from the fact that it was Hearts on Fire's dream to create a light performing fancy shape diamond.
- The Dream diamond is a great diamond because 1) it has the light performance of a round in a fancy shape, 2) its rounded corners are durable for prong setting, and 3) it's 20%-25% less expensive than a Hearts on Fire Round diamond.
- Hearts on Fire complete engagement rings are 10% less as is (mounted with diamond and in case) than if the client wants to hand select their diamond.
- Hearts on Fire wedding bands start at $950.
- They come in platinum, white gold, rose gold or yellow gold.
- Two new bridal collections, Cali Chic and Deco Chic, were unveiled at Las Vegas' JCK show in June, and will be available soon!
