Watch enthusiasts rejoice! The 2018 BaselWorld watch and jewelry show hosts an incredible range of the world’s most breath-taking designs from the top brands. Attending Baselworld is an important event for any top luxury watch store. The goal for any retailer during the show is to select among the most exclusive, innovative pieces for their inventory. What is Baselworld? Since 1915, Baselworld (Basel for short) has been one of the world’s most iconic watch and jewelry shows. It’s where many of the biggest horological releases of the year are announced and trends are created. Every March, brands spend millions of dollars on their space and the creation of a branded gallery to attract buyers. Basel is also one of the only watch and jewelry shows that is open to the public. How big is the show and why is it important? According to Forbes, in 2016 Baselworld attracted 145,000 attendees representing companies, buyers and visitors. More than 1,500 brands from all over the globe meet in Basel, Switzerland for this week-long affair. Thousands of journalists also attend to cover the trends and innovations that are introduced during the show. To watch connoisseurs, Basel can be compared the Paris Fashion week for watches. Many connoisseurs from around the world attend so they can be among the first to see new introductions to the marketplace. What brands are attending the show? Some of the biggest brands will be attending the show such as Rolex, OMEGA, Patek Philippe, Breitling, TAG Heuer, Hublot, Grand Seiko and Breguet. Top jewelry & fashion houses such as Chopard, Christian Dior, Louis Vuitton, Chanel, and Gucci will also be unveiling their newest creations. To keep updated with our Baselworld trip, follow @moyerfinejewelers on Instagram or the hashtag #moyeratbasel18! While we wait for this year’s best new timepieces to be released, be sure to check us out at last year’s show!