Gaga Laboratorio Watches

Founded by industry visionary Ruben Tomella and brought to life through the creative direction of renowned designer Mo Coppoletta, Gagà Laboratorio represents a bold new chapter in contemporary watchmaking. Officially introduced in 2024, the brand blends Italian creativity, artistry, and storytelling with Swiss mechanical precision, creating timepieces that stand apart from traditional luxury watches. Inspired by the spirit of individuality that first defined Tomella’s earlier ventures, Gagà Laboratorio approaches watchmaking as a true design laboratory—where innovation, culture, and craftsmanship converge to create something entirely unique.

The inaugural collection, Labormatic, embodies this philosophy through a distinctive display and case architecture unlike anything else in its segment. Powered by a Swiss automatic movement and featuring an unconventional time display with rotating discs and a central seconds indicator, the Labormatic challenges conventional watch design while remaining highly wearable. Its signature crown at 12 o’clock, sculpted lugs, and multi-part case showcase the brand’s commitment to thoughtful design, while the movement delivers modern performance with a substantial power reserve. The result is a timepiece that appeals to collectors seeking originality, craftsmanship, and mechanical substance in equal measure.

The Labormatic collection draws inspiration from iconic design movements and eras, with each model expressing a distinct personality. The Cinquanta celebrates the optimism and artistic flair of post-war Italian design, featuring playful typography, vibrant details, and the unmistakable spirit of La Dolce Vita. In contrast, the Bauhaus edition embraces the clean lines and geometric discipline of the influential German design movement, offering a more restrained and minimalist aesthetic. Newer additions, including the Champagne and Azzurro models, further expand the collection with fresh interpretations of color, culture, and design history. Together, these watches showcase Gagà Laboratorio’s mission to create contemporary horology that is both technically accomplished and artistically expressive.